Xose and Gema

01. About

Xose Xose and Gema Gema . Co-founders and Creative Directors at Capital Studio¹. Teachers at The Atomic Garden². Previously Creative Directors at Jungle³. Previously Creatives at PS21⁴. Working together since 2024. Their ideas have been featured in the Financial Times, The Guardian, Vogue, GQ or Dezeen, and recognised at Cannes Lions, The One Show, El Sol Festival, ADCE, Premios Eficacia or CdeC. Named by Forbes among the Top 100 Creatives in Business.

02. The Work

KFC, Copypaste2.1

controlpublicidad.com2.1.1
youtube.com2.1.2

Worten, The Unfluencer Deal2.2

lavanguardia.com2.2.1
contagious.com2.2.2

Capital Studio, Tag Tee2.3

25gramos.com2.3.1
tagtee.capitalstudio.es2.3.2

Líbero, The Dirtiest Cup2.4

theguardian.com2.4.1
thedirtiestcup.com2.4.2

KFC, Fries Compensation2.5

reasonwhy.es2.5.1
contagious.com2.5.2

Capital Studio, The Uncomfortable2.6

dezeen.com2.6.1
theuncomfortable.capital2.6.2

Pepsi, Pepsi Ring2.7

vogue.es2.7.1
elperiodico.com2.7.2

Doritos, Lola Lolita2.8

abc.es2.8.1
marketingdirecto.com2.8.2

Jungle, Business to your Ears2.9

forbes.es2.9.1
annualreport2024.wejungle.com2.9.2

KFC, Breaded Cars2.10

20minutos.es2.10.1
contagious.com2.10.2

PepsiCo Snacks, Alcohol Free Snacks2.11

thedrum.com2.11.1
thegrocer.co.uk2.11.2

Doritos, Más Molestos2.12

youtube.com2.12.1
marketingdirecto.com2.12.2

Jungle, Jungle Carrier2.13

highxtar.com2.13.1
junglecarrier.com2.13.2

KFC, The Massacrust2.14

forbes.es2.14.1
youtube.com2.14.2

03. Shop

Url T-Shirt — Buy Now3.1

04. Recognitions

Forbes4.1

Top 100 Creatives in Business, 20254.1.1

Cannes Lions⁵4.2

Silver, Social & Influencers, KFCopypaste, KFC, 20224.2.1
Bronze, Social & Influencer, Breaded Cars, KFC, 20224.2.2
Bronze, Outdoor, Mallorca, KFC, 20224.2.3
Bronze, Social & Influencers, KFCopypaste, KFC, 20224.2.4
Shortlist, Creative Commerce, Alcohol Free Snacks, PepsiCo Snacks, 20254.2.5
Shortlist, Hot Couture, Flamin' Hot, 20254.2.6
Shortlist, Creative data, Fries Compensation, KFC, 20254.2.7
Shortlist, Direct, Fries Compensation, KFC, 20254.2.8
Shortlist, Social & Influencers, Hamstreamers, KFC, 20234.2.9
Shortlist, Design, The Dirtiest Cup, Líbero, 20234.2.10
Shortlist, PR, The Dirtiest Cup, Líbero, 20234.2.11
Shortlist, Direct, Breaded Cars, KFC, 20224.2.12
Shortlist, Creative use of data, KFCopypaste, KFC, 20224.2.13
Shortlist, Direct, KFCopypaste, KFC, 20224.2.14

The One Show⁶4.3

Bronze, Creative use of data, KFCopypaste, KFC, 20224.3.1
Shortlist, Product Design, Jungle Carrier, Jungle, 20254.3.2
Shortlist, Direct & Online, Fries Compensation, KFC, 20254.3.3
Shortlist, Direct Marketing, Fries Compensation, KFC, 20254.3.4
Shortlist, Direct Marketing, Backdoors, KFC, 20224.3.5
Shortlist, Direct Marketing, Backdoors, KFC, 20224.3.6
Shortlist, Direct Marketing, Mallorca, KFC, 20224.3.7
Shortlist, Out Of Home, Mallorca, KFC, 20224.3.8
Shortlist, Social Media, KFCopypaste, KFC, 20224.3.9

Clio Awards⁷4.4

Shortlist, Creative use of data, KFCopypaste, KFC, 20224.4.1
Shortlist, OOH, Mallorca, KFC, 20224.4.2

El Sol Festival⁸4.5

Agency of the Year, PS21, 20254.5.1
Independent Agency of the Year, PS21, 20254.5.2
Gold, Activation & Brand Experience, Fries Compensation, KFC, 20254.5.3
Gold, Activation & Brand Experience, The Unfluencer Deal, Worten, 20244.5.4
Gold, Digital & Mobile, The Unfluencer Deal, Worten, 20244.5.5
Gold, Media, KFCopypaste, KFC, 20224.5.6
Gold, Social, Breaded Cars, 20224.5.7
Gold, PR, Breaded Cars, 20224.5.8
Gold, PR, Breaded Cars, 20224.5.9
Gold, Innovation, Breaded Cars, 20224.5.10
Silver, Digital & Mobile, Fries Compensation, KFC, 20254.5.11
Silver, Digital & Mobile, Lola Lolita, Doritos, 20254.5.12
Silver, Digital & Mobile, Lágrimas de Bustamante, Flamin' Hot, 20254.5.13
Silver, Media, Lágrimas de Bustamante, Flamin' Hot, 20254.5.14
Silver, PR, Lola Lolita, Doritos, 20254.5.15
Silver, PR, Lágrimas de Bustamante, Flamin' Hot, 20254.5.16
Silver, Digital & Mobile, Eduardo, KFC, 20234.5.17
Silver, Digital & Mobile, Hamstream, KFC, 20234.5.18
Silver, Innovation, KFCopypaste, KFC, 20224.5.19
Silver, Outdoor, Breaded Cars, 20224.5.20
Silver, Social, Breaded Cars, 20224.5.21
Bronze, Activation & Brand Experience, Fries Compensation, KFC, 20254.5.22
Bronze, Activation & Brand Experience, Fries Compensation, KFC, 20254.5.23
Bronze, Activation & Brand Experience, Eau D'uardo, KFC, 20244.5.24
Bronze, Digital & Mobile, Hamstreamers, KFC, 20234.5.25
Bronze, Digital & Mobile, Hamstreamers, KFC, 20234.5.26
Bronze, PR, The Dirtiest Cup, 20234.5.27
Bronze, Design, The Dirtiest Cup, 20234.5.28
Bronze, Out of Home, Mallorca, KFC, 20224.5.29
Bronze, Innovation, KFCopypaste, KFC, 20224.5.30
Bronze, Digital, Pepsi Ring, 20254.5.31
Bronze, Innovation, Trojan Orders, KFC, 20214.5.32
Shortlist, Innovation, Fries Compensation, KFC, 20254.5.33
Shortlist, PR, Lola Lolita, Doritos, 20254.5.34
Shortlist, PR, Jungle Carrier, 20254.5.35
Shortlist, PR, Jungle Carrier, 20254.5.36
Shortlist, Media, Fries Compensation, KFC, 20254.5.37
Shortlist, Media, The Unfluencer Deal, Worten, 20244.5.38
Shortlist, Out of Home, Brandless Billboard, Doritos, 20234.5.39
Shortlist, Out of Home, Disfrutar así, está guapísimo, KFC, 20234.5.40
Shortlist, Innovation, Eduardo, KFC, 20234.5.41
Shortlist, Activation & Brand Experience, KFCopypaste, KFC, 20224.5.42
Shortlist, Digital & Mobile, Crecemos jugando, Toys'R'Us, 20224.5.43
Shortlist, Digital & Mobile, KFCopypaste, KFC, 20224.5.44
Shortlist, Activation & Brand Experience, Backdoors, KFC, 20214.5.45
Shortlist, Activation & Brand Experience, Backdoors, KFC, 20214.5.46
Shortlist, Integrated campaign, Backdoors, KFC, 20214.5.47

Club de Creatividad⁹4.6

Gold, Craft, Fries Compensation, KFC, 20254.6.1
Gold, Ideas, Fries Compensation, KFC, 20254.6.2
Gold, Craft, KFCopypaste, KFC, 20224.6.3
Gold, Ideas, Breaded Cars, KFC, 20234.6.4
Gold, Craft, Breaded Cars, KFC, 20234.6.5
Gold, Strategy, Breaded Cars, KFC, 20234.6.6
Gold, Innovation, Breaded Cars, KFC, 20234.6.7
Silver, Media, Fries Compensation, KFC, 20254.6.8
Silver, Medios, Lágrimas de Bustamante, Flamin' Hot, 20254.6.9
Silver, Craft, The Unfluencer Deal, Worten, 20244.6.10
Silver, Ideas, The Unfluencer Deal, Worten, 20244.6.11
Silver, Innovation, Eau Eduardo, KFC, 20244.6.12
Silver, Ideas, Hamstreamers, KFC, 20234.6.13
Silver, Ideas, KFCopypaste, KFC, 20224.6.14
Silver, Innovation, Eduardo, KFC, 20224.6.15
Bronze, Craft, Fries Compensation, KFC, 20254.6.16
Bronze, Strategy, Fries Compensation, KFC, 20254.6.17
Bronze, Innovation, Fries Compensation, KFC, 20254.6.18
Bronze, Strategy, Eau Eduardo, KFC, 20244.6.19
Bronze, Strategy, Push Notifications, KFC, 20234.6.20
Bronze, Innovation, KFCopypaste, KFC, 20224.6.21
Merit, Content, Hamstreamers, KFC, 20234.6.22
Merit, Content, Masacre, KFC, 20234.6.23
Merit, Craft, Hamstreamers, KFC, 20234.6.24
Merit, Craft, Masacre, KFC, 20234.6.25
Merit, Craft, The Dirtiest Cup, Líbero, 20234.6.26
Merit, Ideas, The Dirtiest Cup, Líbero, 20234.6.27
Merit, Innovation, The Dirtiest Cup, Líbero, 20234.6.28
Merit, Craft, KFCopypaste, KFC, 20224.6.29
Merit, Strategy, Mallorca, KFC, 20224.6.30
Merit, Ideas, Eduardo, KFC, 20224.6.31
Merit, Ideas, Mallorca, KFC, 20224.6.32
Merit, Ideas, Lágrimas de Bustamante, Flamin' Hot, 20254.6.33
Merit, Craft, Regózalo, KFC, 20244.6.34
Merit, Strategy, Regózalo, KFC, 20244.6.35
Merit, Ideas, Eau D'uardo, KFC, 20244.6.36
Merit, Innovation, Ya voy yo, KFC, 20244.6.37
Merit, Content, Hamstreamers, KFC, 20234.6.38
Merit, Content, Masacre, KFC, 20234.6.39
Merit, Craft, Hamstreamers, KFC, 20234.6.40
Merit, Craft, Masacre, KFC, 20234.6.41
Merit, Craft, Mallorca, KFC, 20224.6.42
Merit, Ideas, Eduardo, KFC, 20224.6.43

El Ojo de Iberoamérica¹⁰4.7

Gold, Brand Effectiveness, KFC, 20224.7.1
Gold, Effectiveness, KFC Platform, KFC, 20214.7.2
Silver, Out of Home, Mallorca, KFC, 20214.7.3
Bronze, Content, Hamstream, KFC, 20224.7.4
Bronze, Creative use of data, KFCopypaste, KFC, 20224.7.5
Bronze, Effectiveness, KFCopypaste, KFC, 20224.7.6
Bronze, Media, KFCopypaste, KFC, 20224.7.7
Bronze, Effectiveness, Backdoors, KFC, 20214.7.8
Bronze, Brand Experience, Backdoors, KFC, 20214.7.9
Shortlist, Direct, KFCopypaste, KFC, 20224.7.10
Shortlist, Direct, KFCopypaste, KFC, 20224.7.11
Shortlist, Direct, KFCopypaste, KFC, 20224.7.12
Shortlist, Creative use of data, KFCopypaste, KFC, 20224.7.13

Effie Awards (Spain)¹¹4.8

Creative Agency of The Year, PS21, 20244.8.1
Creative Agency of The Year, PS21, 20234.8.2
Creative Agency of The Year, PS21, 20224.8.3
Gold, Most Original and Disruptive Strategy, Hamstreamers, KFC, 20234.8.4
Gold, Tactic, Backdoors, KFC, 20214.8.5
Silver, Low Budget Campaign, The Unfluencer Deal, Worten, 20244.8.6
Silver, Community Building and Owned Audience, Push Notifications, KFC, 20224.8.7
Silver, Best Tactical Campaign, KFCopypaste, KFC, 20224.8.8
Silver, Budget under 250k, Eduardo, KFC, 20214.8.9
Bronze, Best Launch Campaign for Product, Hamstreamers, KFC, 20234.8.10
Bronze, Brand Building, KFC, 20224.8.11
Shortlist, Branded Content, Masacre, KFC, 20234.8.12
Shortlist, Best Integrated Campaign, Regózalo, KFC, 20234.8.13
Shortlist, Best Existing Product / Service Campaign, KFCopypaste, KFC, 20224.8.14
Shortlist, Best Regional / Local Campaign, Mallorca, KFC, 20224.8.15
Shortlist, Budget under 250k, Mallorca, KFC, 20224.8.16
Shortlist, Brand Building, KFC Platform, KFC, 20214.8.17
Shortlist, Integrated, Backdoors, KFC, 20214.8.18
Shortlist, Regional, Extremadura, KFC, 20214.8.19
Shortlist, Tactic, Eduardo, KFC, 20214.8.20